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Shark Tank, where reality TV, big money and innovation come together

Shark Tank, where reality TV, big money and innovation come together

She’s the woman in red. Identified on the business ideas and investment show, Shark Tank, as “one of Australia’s greatest online success stories”, Naomi Simson, an author, corporate leader, mother and canny marketer, has fashioned herself as a walking advertisement for her company, RedBalloon, perpetually dressed in the colour that evokes its name.

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