Home » News & Articles » Shark Tank to cease-and-desist- how Sydney startup You Chews became Caitre’d

Shark Tank to cease-and-desist- how Sydney startup You Chews became Caitre’d

You Chews forced to change name after cease and desist letter: Why it was the “best thing that could have happened” for the Sydney startup – StartupSmart

You Chews has been forced to change its name after receiving a cease and desist letter earlier this year, with the Sydney startup now going by the name Caitre’d. But founder Liz Kaelin says this was the “best thing that ever happened” for her startup.

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