Ice tea sales skyrocketed in Victoria over summer, fuelling a sales boon for a Melbourne pop-up iced tea business. Those Girls Beverage Co. experienced phenomenal growth of 150 per cent on the back of the relentless summer heat.
Here is an important reminder for everyone connected to Australia’s fledgling technology scene: Most start-ups fail. It might not seem that way, given the breathless coverage many of them are getting in the media (yes, including in these pages) and the general excitement surrounding emerging tech businesses in Australia at the moment.
Melbourne-based online retail marketplace MyDeal.com.au will launch a new app, revamp its website and go on a marketing blitz after one of the country’s richest families bought into the company with a $5 million funding injection.